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Brand Guidelines & Assets
The Subsumptive visual system is built on architectural minimalism, Swiss editorial grids, and a five-phase mark that resolves from unbundled complexity into a canonical form.
01 / Logo Phases (SVG)
02 / Phase Progression Rules
In scroll-driven environments, the Subsumptive mark begins at Phase 01 (the canonical mark) and transitions through Phases 02–05. For static contexts—such as favicons, documentation headers, and external press—always prioritize Phase 01.
Minimum Digital Size
24 × 24 px
Clear Space
25% of width
03 / Usage Do's & Don'ts
Do
- Use Phase 01 as the canonical static mark for favicons, avatars, and lockups.
- Maintain at least 1x clear space (equal to 25% of mark width) on all sides.
- Place the mark on #F5F3EE or #151515 with high contrast.
Don't
- Do not stretch, skew, or alter the aspect ratio of any phase SVG.
- Do not apply drop shadows, outer glows, or purple/neon gradients.
- Do not recolor individual bands outside the authored Subsumptive palette.
04 / Color System & Surface Pairing
Primary Background
#F5F3EE
Warm editorial paper
Primary Text
#252321
Headlines & primary copy
Secondary Text
#77736E
Supporting copy & labels
Dark Surface
#151515
Closing & code surfaces
Hairline Border
#D8D5CE
1px architectural rules
Technical Orange
#C66B42
Sparingly used accent
05 / Typography Pairing
Display & Body — Geist Sans
Intelligence, unbundled.
Used for all editorial headlines, section titles, and long-form prose. Tight tracking (-0.03em) at display scale.
Technical Labels & Code — Geist Mono
BLK-01 / TOKENIZER
Used for section indices, architectural metadata, interface contracts, and navigation actions.